Casey Capshaw's Resume (Last updated April 11th 2008)

Resume builder

Casey Capshaw

PO Box 1309
Boulder, Colorado 80306 USA

303.881.3954

http://caseycapshaw.com

-

-



Specialist in media, marketing, production, and management. Expert at creating and fulfilling innovative vision. Harness leading-edge technologies to deliver content and information, inviting commerce and community participation. Highly effective at building and nurturing strategic partnerships in service of common goals. Thrive in energetic, high-output environments offering continual learning opportunities.

-

WORK EXPERIENCE

-

7.2007 - 4.2008
Producer and Marketing Manager

FallingFruit.tv

Boulder, Co

Branded and led communications for five network podcast shows and attracted over ten thousand listeners through strategic marketing efforts including online advertising, email campaigns, search-engine optimization, viral marketing, and Google Adwords campaigns. Produced weekly episodes of The New Man podcast. Created thought-provoking themes and dialogs, managed acquisition of talent, wrote all related copy, and edited shows.

-

5.2007 - present
Co-Founder and Marketing Partner

Attention Engine LLC

Boulder, Co

Co-founded this passionate side project and marketing experiment to produce media projects in the Boulder/Denver area. Conceptualized and produced the Sexytie.com instructional video series, generating over 600,000 views. Created a repeatable formula for viral distribution of web content.

-

7.2007 - present
Co-Founder Marketing and PR

VoSnap Incorporated

Boulder, Co

Launched web application and company in a single weekend with other ambitious entrepreneurs. Envisioned, created, and launched product. Maximized product exposure and minimized expenses though the distribution of public relations messaging using major social media tools. VoSnap is the product of the first ever Startup Weekend(startupweekend.com)

-

2.2007 - 5.2007
Marketing Coordinator, Contract Position

Phillips Performance Nutrition

Golden, Co

Managed electronic communications programs for multiple initiatives. Devised a sustainable system for lead generation and promotions. Launched two search-engine optimized websites and managed online direct marketing and distribution. Created pay-per-click campaigns directing increased traffic to customized landing pages. Produced weekly audio podcast and accompanying electronic newsletter. Wrote engaging copy.

-

5.2006 - 11.2006
Marketing Manager

Integral Institute

Boulder, Co

Promoted from Managing Editor of IntegralNaked.org, a multimedia website providing robust weekly audio and video content and attracting over seven thousand paying subscribers. Developed effective online and print advertising, website design, and email marketing. Launched an online membership program and created a Member Relations Department including a fully staffed customer service call center. Managed six team members creating customer relationship management solutions across multiple departments automating online marketing and product sales.

-

2.2005 - May 2006
Managing Editor

IntegralNaked.org

Boulder, Co

Directed all aspects of multimedia website www.integralnaked.org. Maintained weekly publication to an audience of over seven thousand paying subscribers. Coordinated weekly online newsletter publication, contributor relations, scheduling, project management for a weekly production schedule, website art direction, website improvements, customer relations, weekly editors weblog, etc.

-

January 2004 - January 2005
Personal Coordinator to Mark Burnett

Mark Burnett Productions

Santa Monica/Malibu, Ca

Promoted from Production Assistant of Survivor Amazon. Managed all personal aspects of life for Mark Burnett including the mentoring of his 2 young boys. Supported Mr. Burnett with scheduling, information technology, and personal logistics during the height of popularity of television shows Survivor and The Apprentice. Served as project lead and trusted decision-maker in a multi-million dollar home renovation on Malibu venture property that more than tripled the value of the home.

-

January 2003 - January 2004
Production Assistant

Mark Burnett Productions - Survivor

Santa Monica, Ca

Supported local production for TV show Survivor including file management, shipping coordination, craft services maintenance, and other support necessary for the successful production of this top rated show.

-

-

EDUCATION

-

9.1994 - 8.1999

University of Oklahoma

Norman, Oklahoma

Bachelors of Arts in Journalism

  • Advertising

-

6.2006 -

How to Think Like a Marketer Seminar

Phoenix Arizona

-

-

INTERESTS

-

Snowboarding/Telemark Skiing
4 year Zen Meditation Practitioner
Men's Personal Development
Surfing

-