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Casey Capshaw |
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37 Silver Spruce |
303.881.3954 |
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Specialist in media, marketing strategy, production, and management. Expert at creating and fulfilling innovative vision. Harness leading-edge technologies to deliver content and information, inviting commerce and community participation. Highly effective at building and nurturing strategic partnerships in service of common goals. Thrive in energetic, high-output environments offering continual learning opportunities.
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WORK EXPERIENCE |
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May 2008 - Current |
Current Marketing and Production Projects |
Boulder, Co |
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Specializing in Wordpress website implementation and customization, I use a number online tools to help small business and individuals reach new audiences and operate more efficiently.
Full portfolio available here: http://caseycapshaw.com/wordpress/ - |
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January 2007 - March 2009 |
The New Man Podcast |
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http://TheNewManPodcast.com
Created and produced a podcast attracting over 1,000 downloads a day within first 9 months. Show ranked third in iTunes Self Help category. Conceived concept, recruited talent, branded show, and attracted listeners through online advertising, email campaigns, search-engine optimization, viral marketing, and Google Adwords campaigns. - |
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August 2007 - April 2008 |
FallingFruit.tv |
Boulder, Co |
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Branded and led communications for five network podcast shows and attracted over ten thousand listeners through strategic marketing efforts including online advertising, email campaigns, search-engine optimization, viral marketing, and Google Adwords campaigns. Created thought-provoking themes and dialogs, managed acquisition of talent, wrote all related copy, and edited shows.
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May 2007 - present |
Attention Engine LLC |
Boulder, Co |
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Co-founded this passionate side project and marketing experiment to produce media projects in the Boulder/Denver area. Conceptualized and produced the Sexytie.com instructional video series, generating over 700,000 views. Created a repeatable formula for viral distribution of web content.
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2.2007 - 5.2007 |
Phillips Performance Nutrition |
Golden, Co |
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Managed electronic communications programs for multiple initiatives. Devised a sustainable system for lead generation and promotions. Launched two search-engine optimized websites and managed online direct marketing and distribution. Created pay-per-click campaigns directing increased traffic to customized landing pages. Produced weekly audio podcast and accompanying electronic newsletter. Wrote engaging copy.
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5.2006 - 11.2006 |
Integral Institute |
Boulder, Co |
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Promoted from Managing Editor of IntegralNaked.org, a multimedia website providing robust weekly audio and video content and attracting over seven thousand paying subscribers. Developed effective online and print advertising, website design, and email marketing. Launched an online membership program and created a Member Relations Department including a fully staffed customer service call center. Managed six team members creating customer relationship management solutions across multiple departments automating online marketing and product sales.
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2.2005 - May 2006 |
IntegralNaked.org |
Boulder, Co |
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Directed all aspects of multimedia website www.integralnaked.org. Maintained weekly publication to an audience of over seven thousand paying subscribers. Coordinated weekly online newsletter publication, contributor relations, scheduling, project management for a weekly production schedule, website art direction, website improvements, customer relations, weekly editors weblog, etc.
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January 2004 - January 2005 |
Mark Burnett Productions |
Santa Monica/Malibu, Ca |
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Promoted from Production Assistant of Survivor Amazon. Managed all personal aspects of life for Mark Burnett including scheduling, information technology, and personal logistics during the height of popularity of television shows Survivor and The Apprentice. Mentored his 2 young boys. Served as project lead and trusted decision-maker in a multi-million dollar home renovation on Malibu venture property that more than tripled the value of the home.
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January 2003 - January 2004 |
Mark Burnett Productions - Survivor |
Santa Monica, Ca |
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Supported local production for TV show Survivor including file management, shipping coordination, craft services maintenance, and other support necessary for the successful production of this top rated show.
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EDUCATION |
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9.1994 - 8.1999 |
University of Oklahoma |
Norman, Oklahoma |
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Bachelors of Arts in Journalism
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6.2006 - |
How to Think Like a Marketer Seminar |
Phoenix Arizona |
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INTERESTS |
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Snowboarding/Telemark Skiing
4 year Zen Meditation Practitioner Men's Personal Development Surfing |
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